Preferred audio content by genre in the UK 2024

"Pop / adult contemporary music" and "Rock / alternative / indie music" are the top two answers among UK consumers in our survey on the subject of "Preferred audio content by genre".
The survey was conducted online among 3,837 respondents in the UK, in 2024. Looking to gain valuable insights about consumers of various digital music platforms worldwide? Check out our reports about digital music services worldwide. These reports offer the readers a comprehensive overview of users of digital music services: who they are; what they like; what they think; and how to reach them.

Preferred audio content by genre in the UK as of December 2024

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Number of respondents

3,837 respondents

Age group

18-64 years

Special properties

respondents who listen to the radio or digital music content

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In general, which of the following genres and shows do you listen to via digital music services or the radio?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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