Sources of inspiration for new products in the UK 2024

"Search engines (e.g., Google)" and "Friends and acquaintances" are the top two answers among UK consumers in our survey on the subject of "Sources of inspiration for new products".
The survey was conducted online among 4,033 respondents in the UK, in 2024.

Sources of inspiration for new products in the UK as of December 2024

Characteristic	Share of respondents
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Number of respondents

4,033 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "How do you usually find out about new interesting products?"

If you need more information, you can have a look at the Consumer Insights Methodology.

Citation formats

Related reports: Available to download in PDF or PPTX format

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Consumer behavior in the United Kingdom

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Everything on "Consumer behavior in the United Kingdom" in one document: edited and divided into chapters, including detailed references.

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