Preferred device for browsing vs. purchasing in selected Nordic countries 2018

Published by
Bergur Thormundsson,
Mar 17, 2022
This statistic displays the result of a survey conducted on respondents from Sweden, Denmark, Norway and Finland regarding preferred devices for browsing and purchasing goods in 2018. The most popular device was the laptop, according to 35 percent of respondents who prefer it for browsing and 42 percent of respondents who prefer it for purchasing.

Preferred device for browsing vs. purchasing in selected Nordic countries in 2018

CharacteristicBrowsingPurchasing
Laptop 35% 42%
Desktop computer 17% 20%
Mobile phone 24% 19%
Tablet 16% 12%
Showing entries 1 to 4 (4 entries in total)
Created with Highcharts 7.2.2Share of respondents42%42%20%20%19%19%12%12%35%35%17%17%24%24%16%16%BrowsingPurchasingLaptopDesktop computerMobile phoneTablet
0%2.5%5%7.5%10%12.5%15%17.5%20%22.5%25%27.5%30%32.5%35%37.5%40%42.5%45%47.5%

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Release date

October 2018

Region

Denmark, Finland, Norway, Sweden

Survey time period

2018

Number of respondents

4846*

Age group

18-75 years

Method of interview

Face-to-face interview

Supplementary notes

*The number of respondents was as follows:
From Sweden n=1,868
Norway n=977,
Denmark n=1,007,
Finland n=1,068

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