This statistic displays the result of a survey conducted on smartphone users in Sweden, Denmark, Norway and Finland regarding use of smartphones for media-related activities in 2018. The most common activity was reading the news, which nearly 50 percent of respondents practiced at least once a day. Five percent of respondents watched TV programs or on-demand via catch-up services at least once a day.
Smartphone usage for media-related activities in selected Nordic countries in 2018
Characteristic
At least once a day
At least once a week
Read the news
49%
24%
Watch short videos or live posts or stories
22%
26%
Stream/play music
19%
23%
Watch videos shared on instant messaging networks
14%
23%
Watch video news on news apps
13%
19%
Stream films and/or TV series
7%
14%
Listen to online radio
7%
12%
Watch TV-programmes on-demand via catch-up services
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Deloitte. (October 23, 2018). Smartphone usage for media-related activities in selected Nordic countries in 2018 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/997356/smartphone-usage-for-media-related-activities-in-selected-nordic-countries/
Deloitte. "Smartphone usage for media-related activities in selected Nordic countries in 2018." Chart. October 23, 2018. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/997356/smartphone-usage-for-media-related-activities-in-selected-nordic-countries/
Deloitte. (2018). Smartphone usage for media-related activities in selected Nordic countries in 2018. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/997356/smartphone-usage-for-media-related-activities-in-selected-nordic-countries/
Deloitte. "Smartphone Usage for Media-related Activities in Selected Nordic Countries in 2018." Statista, Statista Inc., 23 Oct 2018, https://www.statista.com/statistics/997356/smartphone-usage-for-media-related-activities-in-selected-nordic-countries/
Deloitte, Smartphone usage for media-related activities in selected Nordic countries in 2018 Statista, https://www.statista.com/statistics/997356/smartphone-usage-for-media-related-activities-in-selected-nordic-countries/ (last visited November 23, 2024)
Smartphone usage for media-related activities in selected Nordic countries in 2018 [Graph], Deloitte, October 23, 2018. [Online]. Available: https://www.statista.com/statistics/997356/smartphone-usage-for-media-related-activities-in-selected-nordic-countries/
