Daily usage of instant messaging apps in the Nordic countries 2018

Published by Laura Ceci, Aug 25, 2023
This statistic displays the result of a survey conducted on smartphone users in Sweden, Denmark, Norway and Finland regarding daily usage of messaging apps. The most used app on a daily basis in Finland was WhatsApp, according to 64 percent of respondents. In contrast, the most used one in Norway, Sweden and Denmark was Facebook Messenger, according to 51 percent, 44 percent and 43 percent respectively for each country.

Daily usage of instant messaging apps in selected Nordic countries in 2018

CharacteristicFinlandNorwaySwedenDenmark
Facebook Messenger 23% 51% 44% 43%
WhatsApp 64% 12% 16% 6%
iMesssage 5% 24% 28% 21%
Showing entries 1 to 3 (3 entries in total)
Created with Highcharts 7.2.2Share of respondents43%43%6%6%21%21%44%44%16%16%28%28%51%51%12%12%24%24%23%23%64%64%5%5%FinlandNorwaySwedenDenmarkFacebook MessengerWhatsAppiMesssage
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%

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Release date

October 2018

Region

Denmark, Finland, Norway, Sweden

Survey time period

July to August, 2018

Number of respondents

4,607 respondents

Age group

18-75 years

Method of interview

Online survey

Supplementary notes

*The number of respondents was as follows:
From Sweden n=1,868
Norway n=977,
Denmark n=1,007,
Finland n=1,068

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