Breakdown of social media users by age and gender Indonesia 2021

Published by Hanadian Nurhayati-Wolff, Jan 30, 2023
As of January 2021, 14.8 percent of female social media users and approximately 19.3 percent of male social media users in Indonesia were between the ages of 25 and 34 years old. The 13 to 44 year old age group has the largest share of audience and is most notable for marketers who plan on reaching out to them.

Breakdown of social media users by age and gender in Indonesia as of January 2021

Age in yearsFemaleMale
13 to 17 6.8% 5.7%
18 to 24 14.8% 15.9%
25 to 34 14.8% 19.3%
35 to 44 5.7% 7.4%
45 to 54 2.4% 3.2%
55 to 64 0.7% 1%
65 and above 0.9% 1.5%
Showing entries 1 to 7 (7 entries in total)
Created with Highcharts 7.2.2Age in yearsShare of social media users5.7%5.7%15.9%15.9%19.3%19.3%7.4%7.4%3.2%3.2%1%1%1.5%1.5%6.8%6.8%14.8%14.8%14.8%14.8%5.7%5.7%2.4%2.4%0.7%0.7%0.9%0.9%FemaleMale13 to 1718 to 2425 to 3435 to 4445 to 5455 to 6465 and above
0%1%2%3%4%5%6%7%8%9%10%11%12%13%14%15%16%17%18%19%20%21%22%

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Release date

February 2021

Region

Indonesia

Survey time period

January 2021

Supplementary notes

* Social media figures used here are for Facebook and Facebook Messenger, as well as Instagram.

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