Most used search engines by brand in the U.S. 2024

We asked U.S. consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "Yandex" is at the other end of the ranking.
These results are based on a representative online survey conducted in 2024 among 5,074 consumers in the United States.

Most used search engines by brand in the U.S. as of December 2024

Characteristic	Share of respondents
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Number of respondents

5,074 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which search engines have you used in the past 4 weeks?"

If you need more information, you can have a look at the Consumer Insights Methodology.

Citation formats

Related reports: Available to download in PDF or PPTX format

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Search engines: alternatives to Google

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