Drivers of digital video or audio content purchases in the U.S. 2024| Statista

When asked about "Drivers of digital video or audio content purchases", most U.S. respondents pick "To access what I want whenever I want it" as an answer. 38 percent did so in our online survey in 2024.
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Drivers of digital video or audio content purchases in the U.S. as of December 2024

Characteristic	Share of respondents
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Number of respondents

8,215 respondents

Age group

18-64 years

Special properties

respondents who pay for digital video content, a TV subscription, digital music content, or podcasts

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Why do you pay for digital video content, a TV subscription (cable / satellite), digital music content, or podcasts?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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