Social network usage by brand in the U.S. 2024

Published by
Umair Bashir,
Mar 24, 2025
We asked U.S. consumers about "Social network usage by brand" and found that "Facebook" takes the top spot, while "MeWe" is at the other end of the ranking.
These results are based on a representative online survey conducted in 2024 among 60,869 consumers in the United States.

Social network usage by brand in the U.S. as of December 2024

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Showing entries 1 to 13 (20 entries in total)
Statistic: Social network usage by brand in the U.S. as of December 2024

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Number of respondents

60,869 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "What social media platforms do you use regularly? This does not include instant messengers such as WhatsApp."

If you need more information, you can have a look at the Consumer Insights Methodology.

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Statistics on " Social media usage in the United States "

Other statistics that may interest you Social media usage in the United States

Overview

6

Benchmark

8

Usage

4

Facebook

6

Instagram

6

TikTok

8

Other major platforms

5

Social media brand profiles

8

Marketing

7

Opinions

7

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