Sources of inspiration for new products in the U.S. 2024
The survey was conducted online among 10,147 respondents in the United States, in 2024.
Everything on "Online reviews" in one document: edited and divided into chapters, including detailed references.
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Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Overview
Use and discovery
Users
Mobile usage
Spotlight: Groupon
Further related statistics