U.S. consumers confident in having seen fake reviews on Amazon 2024

Published by Daniela Coppola, Jun 11, 2024
In 2024, 49 percent of U.S. consumers answering a survey were confident in having seen fake product reviews on Amazon. Although the number might seem very high, the figure has decreased compared to 2023, when 54 percent of respondents stated the same.

Share of consumers confident they've seen fake reviews on Amazon in the U.S. from 2022 to 2024

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Release date

March 2024

Region

United States

Survey time period

2023

Number of respondents

1,141 respondents

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Online reviewsDigital advertising in the U.S.Digital advertising formats in the U.S.Influencer marketing worldwideSocial sharing
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