In 2024, 49 percent of U.S. consumers answering a survey were confident in having seen fake product reviews on Amazon. Although the number might seem very high, the figure has decreased compared to 2023, when 54 percent of respondents stated the same.
Share of consumers confident they've seen fake reviews on Amazon in the U.S. from 2022 to 2024
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Share of consumers
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BrightLocal. (March 6, 2024). Share of consumers confident they've seen fake reviews on Amazon in the U.S. from 2022 to 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/997026/amazon-shopping-categories-largest-share-fake-product-reviews/
BrightLocal. "Share of consumers confident they've seen fake reviews on Amazon in the U.S. from 2022 to 2024." Chart. March 6, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/997026/amazon-shopping-categories-largest-share-fake-product-reviews/
BrightLocal. (2024). Share of consumers confident they've seen fake reviews on Amazon in the U.S. from 2022 to 2024. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/997026/amazon-shopping-categories-largest-share-fake-product-reviews/
BrightLocal. "Share of Consumers Confident They've Seen Fake Reviews on Amazon in The U.S. from 2022 to 2024." Statista, Statista Inc., 6 Mar 2024, https://www.statista.com/statistics/997026/amazon-shopping-categories-largest-share-fake-product-reviews/
BrightLocal, Share of consumers confident they've seen fake reviews on Amazon in the U.S. from 2022 to 2024 Statista, https://www.statista.com/statistics/997026/amazon-shopping-categories-largest-share-fake-product-reviews/ (last visited July 22, 2024)
Share of consumers confident they've seen fake reviews on Amazon in the U.S. from 2022 to 2024 [Graph], BrightLocal, March 6, 2024. [Online]. Available: https://www.statista.com/statistics/997026/amazon-shopping-categories-largest-share-fake-product-reviews/