This statistic illustrates the result of a survey about the performance of investments in social media strategy according to e-commerce companies in Italy from 2018 to 2020. According to data provided by Casaleggio Associati, in 2020, only 35 percent of the companies surveyed considered the impact of their investments on social media satisfying, while the remaining defined them as unsatisfactory or difficult.
Social media investment performance according to e-commerce companies in Italy from 2018 to 2020
Satisfying: the company was able to identify the activities that increase the sales.
Difficult: it is difficult to measure the impact of social medial on sales.
Unsatisfactory: social media have only a poor impact on sales.
The source does not provide specific information about the methodology used.
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Casaleggio Associati. (May 7, 2021). Social media investment performance according to e-commerce companies in Italy from 2018 to 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/996902/e-commerce-companies-opinion-on-social-media-strategy-in-italy/
Casaleggio Associati. "Social media investment performance according to e-commerce companies in Italy from 2018 to 2020." Chart. May 7, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/996902/e-commerce-companies-opinion-on-social-media-strategy-in-italy/
Casaleggio Associati. (2021). Social media investment performance according to e-commerce companies in Italy from 2018 to 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/996902/e-commerce-companies-opinion-on-social-media-strategy-in-italy/
Casaleggio Associati. "Social Media Investment Performance According to E-commerce Companies in Italy from 2018 to 2020." Statista, Statista Inc., 7 May 2021, https://www.statista.com/statistics/996902/e-commerce-companies-opinion-on-social-media-strategy-in-italy/
Casaleggio Associati, Social media investment performance according to e-commerce companies in Italy from 2018 to 2020 Statista, https://www.statista.com/statistics/996902/e-commerce-companies-opinion-on-social-media-strategy-in-italy/ (last visited December 21, 2024)
Social media investment performance according to e-commerce companies in Italy from 2018 to 2020 [Graph], Casaleggio Associati, May 7, 2021. [Online]. Available: https://www.statista.com/statistics/996902/e-commerce-companies-opinion-on-social-media-strategy-in-italy/
