The graph shows the share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by age group. The survey found that 61 percent of respondents aged between 18 and 29 chose to watch one long ad before the beginning of the video, while 29 percent chose to watch multiple ads throughout the video.
Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by age group
Characteristic
Would rather watch one long ad before the beginning of the video
Would rather watch multiple short ads throughout the video
Question: Sometimes on streaming services or online videos, you are given the option to watch a long advertisement at the beginning of the video or
multiple advertisements throughout the video. Which of the following statements do you agree with more, even if neither is exactly right?
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Morning Consult, & The Hollywood Reporter. (April 9, 2019). Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by age group [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/996279/us-adults-choosing-long-video-ads-over-short-ones-streaming-age/
Morning Consult, und The Hollywood Reporter. "Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by age group." Chart. April 9, 2019. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/996279/us-adults-choosing-long-video-ads-over-short-ones-streaming-age/
Morning Consult, The Hollywood Reporter. (2019). Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by age group. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/996279/us-adults-choosing-long-video-ads-over-short-ones-streaming-age/
Morning Consult, and The Hollywood Reporter. "Share of Adults Who Choose to Watch Longer Video Ads before The Stream Instead of Multiple Short Ones in The United States as of April 2019, by Age Group." Statista, Statista Inc., 9 Apr 2019, https://www.statista.com/statistics/996279/us-adults-choosing-long-video-ads-over-short-ones-streaming-age/
Morning Consult & The Hollywood Reporter, Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by age group Statista, https://www.statista.com/statistics/996279/us-adults-choosing-long-video-ads-over-short-ones-streaming-age/ (last visited December 27, 2024)
Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by age group [Graph], Morning Consult, & The Hollywood Reporter, April 9, 2019. [Online]. Available: https://www.statista.com/statistics/996279/us-adults-choosing-long-video-ads-over-short-ones-streaming-age/
