Main influencers for cross-border e-commerce purchases in China 2018

Published by
Xin Ou,
Feb 27, 2024
This statistic presents the results of a survey about the main influencing factors for cross-border e-commerce purchases in China as of 2018. During the survey period, around 50 percent of respondents in China said that mostly friends' recommendations influence their cross-border shopping decisions.

Leading influencing factors for online cross-border purchases in China as of 2018

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Sources

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Release date

May 2018

Region

China

Survey time period

2018

Number of respondents

1,000 respondents

Age group

19-40 years

Special properties

among regular online cross-border shoppers

Supplementary notes

The source does not provide the exact date of survey.

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