The graph shows the share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019. The survey found that 58 percent of respondents chose to watch one long ad before the beginning of the video, while 22 percent chose to watch multiple ads throughout the video.
Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019
Question: Sometimes on streaming services or online videos, you are given the option to watch a long advertisement at the beginning of the video or multiple advertisements throughout the video. Which of the following statements do you agree with more, even if neither is exactly right?
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Morning Consult, & The Hollywood Reporter. (April 9, 2019). Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/996109/us-adults-choosing-long-video-ads-over-short-ones-when-streaming/
Morning Consult, und The Hollywood Reporter. "Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019." Chart. April 9, 2019. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/996109/us-adults-choosing-long-video-ads-over-short-ones-when-streaming/
Morning Consult, The Hollywood Reporter. (2019). Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/996109/us-adults-choosing-long-video-ads-over-short-ones-when-streaming/
Morning Consult, and The Hollywood Reporter. "Share of Adults Who Choose to Watch Longer Video Ads before The Stream Instead of Multiple Short Ones in The United States as of April 2019." Statista, Statista Inc., 9 Apr 2019, https://www.statista.com/statistics/996109/us-adults-choosing-long-video-ads-over-short-ones-when-streaming/
Morning Consult & The Hollywood Reporter, Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019 Statista, https://www.statista.com/statistics/996109/us-adults-choosing-long-video-ads-over-short-ones-when-streaming/ (last visited December 19, 2024)
Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019 [Graph], Morning Consult, & The Hollywood Reporter, April 9, 2019. [Online]. Available: https://www.statista.com/statistics/996109/us-adults-choosing-long-video-ads-over-short-ones-when-streaming/
