Reasons for purchasing local brand products in the Netherlands 2018

The statistic displays the results of a survey question asking shoppers in the Netherlands for their main reasons for purchasing local brand products in 2018. The survey results show that as of 2018, consumers in the Netherlands were motivated to purchase local brand products by a variety of factors. Supporting local small producers and superior taste and quality of local products were among the main reasons that survey respondents purchased locally. Approximately 40 percent of respondents indicated that they chose to purchase local brand products in order to support small producers, while roughly 25 percent of respondents did so for environmental reasons.