The statistic displays the results of a survey question asking whether shoppers from different age groups preferred to buy beauty products and personal care from big or local brands in 2018. The survey results show that as of 2018, the majority of respondents across all age groups preferred to purchase personal care and beauty products from international brands. The share of 18 to 24 year olds surveyed who preferred international brands when it came to personal care and beauty was highest, at roughly 70 percent, whereas just below ten percent of respondents in this age group preferred to buy local or national brands.
For personal care and beauty products, do you preferably buy big brands/international brands or local/national brands?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IRI. (October 22, 2018). For personal care and beauty products, do you preferably buy big brands/international brands or local/national brands? [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/995175/personal-care-and-beauty-product-brand-preferences-in-the-netherlands-by-age/
IRI. "For personal care and beauty products, do you preferably buy big brands/international brands or local/national brands?." Chart. October 22, 2018. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/995175/personal-care-and-beauty-product-brand-preferences-in-the-netherlands-by-age/
IRI. (2018). For personal care and beauty products, do you preferably buy big brands/international brands or local/national brands?. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/995175/personal-care-and-beauty-product-brand-preferences-in-the-netherlands-by-age/
IRI. "For Personal Care and Beauty Products, Do You Preferably Buy Big Brands/International Brands or Local/National Brands?." Statista, Statista Inc., 22 Oct 2018, https://www.statista.com/statistics/995175/personal-care-and-beauty-product-brand-preferences-in-the-netherlands-by-age/
IRI, For personal care and beauty products, do you preferably buy big brands/international brands or local/national brands? Statista, https://www.statista.com/statistics/995175/personal-care-and-beauty-product-brand-preferences-in-the-netherlands-by-age/ (last visited November 03, 2024)
For personal care and beauty products, do you preferably buy big brands/international brands or local/national brands? [Graph], IRI, October 22, 2018. [Online]. Available: https://www.statista.com/statistics/995175/personal-care-and-beauty-product-brand-preferences-in-the-netherlands-by-age/
