According to a survey on e-commerce and online shopping in Thailand as of January 2023, around 70 percent of the respondents prefer to shop fashion products online. This was followed by beauty and personal care products with around 49.7 percent of the survey participants.
Most popular e-commerce product categories among consumers in Thailand in 2023
Characteristic
Share of respondents
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Standard Insights. (April 5, 2023). Most popular e-commerce product categories among consumers in Thailand in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/995081/thailand-ecommerce-shopping-categories/
Standard Insights. "Most popular e-commerce product categories among consumers in Thailand in 2023." Chart. April 5, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/995081/thailand-ecommerce-shopping-categories/
Standard Insights. (2023). Most popular e-commerce product categories among consumers in Thailand in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/995081/thailand-ecommerce-shopping-categories/
Standard Insights. "Most Popular E-commerce Product Categories among Consumers in Thailand in 2023." Statista, Statista Inc., 5 Apr 2023, https://www.statista.com/statistics/995081/thailand-ecommerce-shopping-categories/
Standard Insights, Most popular e-commerce product categories among consumers in Thailand in 2023 Statista, https://www.statista.com/statistics/995081/thailand-ecommerce-shopping-categories/ (last visited July 22, 2024)
Most popular e-commerce product categories among consumers in Thailand in 2023 [Graph], Standard Insights, April 5, 2023. [Online]. Available: https://www.statista.com/statistics/995081/thailand-ecommerce-shopping-categories/