According to the findings of a study on the state of Instagram influencer marketing, 27 percent of Instagram influencers from the United States were using inauthentic methods of growing their comment numbers. In comparison, Japan had the lowest share if influencers with inauthentic comments among the top five countries, at 18.6 percent.
Percentage of Instagram influencers who have inauthentic comments in selected countries worldwide in 2018 and 2019
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HypeAuditor. (June 5, 2020). Percentage of Instagram influencers who have inauthentic comments in selected countries worldwide in 2018 and 2019 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/994843/instagram-influencers-have-inauthentic-comments-worldwide/
HypeAuditor. "Percentage of Instagram influencers who have inauthentic comments in selected countries worldwide in 2018 and 2019." Chart. June 5, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/994843/instagram-influencers-have-inauthentic-comments-worldwide/
HypeAuditor. (2020). Percentage of Instagram influencers who have inauthentic comments in selected countries worldwide in 2018 and 2019. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/994843/instagram-influencers-have-inauthentic-comments-worldwide/
HypeAuditor. "Percentage of Instagram Influencers Who Have Inauthentic Comments in Selected Countries Worldwide in 2018 and 2019." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/994843/instagram-influencers-have-inauthentic-comments-worldwide/
HypeAuditor, Percentage of Instagram influencers who have inauthentic comments in selected countries worldwide in 2018 and 2019 Statista, https://www.statista.com/statistics/994843/instagram-influencers-have-inauthentic-comments-worldwide/ (last visited July 22, 2024)
Percentage of Instagram influencers who have inauthentic comments in selected countries worldwide in 2018 and 2019 [Graph], HypeAuditor, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/994843/instagram-influencers-have-inauthentic-comments-worldwide/