This statistic presents the percentage of Instagram influencers who use the follow/unfollow method for growth in selected countries worldwide as of December 2018. According to the findings, the country with the lowest share of influencers utilizing this method of attracting mass followers was Japan, which had a rate of 7.06 percent. In comparison, Russia was the region with the highest percent of influencers implementing this technique, with a rate of 23.34 percent.
Percentage of Instagram influencers who use the follow/unfollow method for growth in selected countries worldwide as of December 2018
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Percentage of Instagram influencers who use the follow/unfollow method for growth in selected countries worldwide as of December 2018
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Source defines the follow/unfollow technique, aka, "mass following", as a method commonly used by influencers to find new followers. The mechanics of this method are as defined:
1. An influencer's account follows you, or likes, or posts a comment on Instagram.
2. You get a notification and follow them back.
3. They unfollow you after a couple of days.
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HypeAuditor. (February 20, 2019). Percentage of Instagram influencers who use the follow/unfollow method for growth in selected countries worldwide as of December 2018 [Graph]. In Statista. Retrieved March 03, 2025, from https://www.statista.com/statistics/994805/instagram-influencers-use-follow-unfollow-method-worldwide/
HypeAuditor. "Percentage of Instagram influencers who use the follow/unfollow method for growth in selected countries worldwide as of December 2018." Chart. February 20, 2019. Statista. Accessed March 03, 2025. https://www.statista.com/statistics/994805/instagram-influencers-use-follow-unfollow-method-worldwide/
HypeAuditor. (2019). Percentage of Instagram influencers who use the follow/unfollow method for growth in selected countries worldwide as of December 2018. Statista. Statista Inc.. Accessed: March 03, 2025. https://www.statista.com/statistics/994805/instagram-influencers-use-follow-unfollow-method-worldwide/
HypeAuditor. "Percentage of Instagram Influencers Who Use The Follow/Unfollow Method for Growth in Selected Countries Worldwide as of December 2018." Statista, Statista Inc., 20 Feb 2019, https://www.statista.com/statistics/994805/instagram-influencers-use-follow-unfollow-method-worldwide/
HypeAuditor, Percentage of Instagram influencers who use the follow/unfollow method for growth in selected countries worldwide as of December 2018 Statista, https://www.statista.com/statistics/994805/instagram-influencers-use-follow-unfollow-method-worldwide/ (last visited March 03, 2025)
Percentage of Instagram influencers who use the follow/unfollow method for growth in selected countries worldwide as of December 2018 [Graph], HypeAuditor, February 20, 2019. [Online]. Available: https://www.statista.com/statistics/994805/instagram-influencers-use-follow-unfollow-method-worldwide/
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