Global Instagram influencers and follower growth anomalies 2018-2019, by profile size

Published by Statista Research Department, Jan 6, 2023
According to the findings of a study on the state of Instagram influencer marketing, the influencers with the lowest rates of growth anomalies in 2019 were those who had over one million followers. Within this group 9.57 percent of accounts exhibited growth anomalies. The group of influencers with the highest rates of growth anomalies were those that had a follower base between five and 20 thousand, where more than 38 percent of accounts grew too quickly, indicating the use of inauthentic methods to increase follower numbers.

Percentage of Instagram influencers with follower growth anomalies in 2018 and 2019, by number of followers

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Release date

June 2020

Region

Worldwide

Survey time period

2018 and 2019

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