According to the findings of a study on the state of Instagram influencer marketing, the influencers with the lowest rates of growth anomalies in 2019 were those who had over one million followers. Within this group 9.57 percent of accounts exhibited growth anomalies. The group of influencers with the highest rates of growth anomalies were those that had a follower base between five and 20 thousand, where more than 38 percent of accounts grew too quickly, indicating the use of inauthentic methods to increase follower numbers.
Percentage of Instagram influencers with follower growth anomalies in 2018 and 2019, by number of followers
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HypeAuditor. (June 5, 2020). Percentage of Instagram influencers with follower growth anomalies in 2018 and 2019, by number of followers [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/994765/instagram-influencers-follower-growth-anomalies-worldwide/
HypeAuditor. "Percentage of Instagram influencers with follower growth anomalies in 2018 and 2019, by number of followers." Chart. June 5, 2020. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/994765/instagram-influencers-follower-growth-anomalies-worldwide/
HypeAuditor. (2020). Percentage of Instagram influencers with follower growth anomalies in 2018 and 2019, by number of followers. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/994765/instagram-influencers-follower-growth-anomalies-worldwide/
HypeAuditor. "Percentage of Instagram Influencers with Follower Growth Anomalies in 2018 and 2019, by Number of Followers." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/994765/instagram-influencers-follower-growth-anomalies-worldwide/
HypeAuditor, Percentage of Instagram influencers with follower growth anomalies in 2018 and 2019, by number of followers Statista, https://www.statista.com/statistics/994765/instagram-influencers-follower-growth-anomalies-worldwide/ (last visited December 24, 2024)
Percentage of Instagram influencers with follower growth anomalies in 2018 and 2019, by number of followers [Graph], HypeAuditor, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/994765/instagram-influencers-follower-growth-anomalies-worldwide/
