The statistic displays the results of a survey question asking whether shoppers from different age groups preferred to buy frozen food from big or local brands in 2018. The survey results show that as of 2018, the majority of respondents across all age groups preferred to purchase frozen food from big brands. The share of over 34 year olds who preferred to purchase big brands when it came to frozen food was highest, at close to 60 percent, while the share of 25 to 34 year olds who shared this preference in 2018 was lowest, at roughly 50 percent.
For frozen food products, do you preferably buy big brands/international brands or local/national brands?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IRI. (October 22, 2018). For frozen food products, do you preferably buy big brands/international brands or local/national brands? [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/994429/frozen-food-brand-preferences-in-the-netherlands-by-age/
IRI. "For frozen food products, do you preferably buy big brands/international brands or local/national brands?." Chart. October 22, 2018. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/994429/frozen-food-brand-preferences-in-the-netherlands-by-age/
IRI. (2018). For frozen food products, do you preferably buy big brands/international brands or local/national brands?. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/994429/frozen-food-brand-preferences-in-the-netherlands-by-age/
IRI. "For Frozen Food Products, Do You Preferably Buy Big Brands/International Brands or Local/National Brands?." Statista, Statista Inc., 22 Oct 2018, https://www.statista.com/statistics/994429/frozen-food-brand-preferences-in-the-netherlands-by-age/
IRI, For frozen food products, do you preferably buy big brands/international brands or local/national brands? Statista, https://www.statista.com/statistics/994429/frozen-food-brand-preferences-in-the-netherlands-by-age/ (last visited December 26, 2024)
For frozen food products, do you preferably buy big brands/international brands or local/national brands? [Graph], IRI, October 22, 2018. [Online]. Available: https://www.statista.com/statistics/994429/frozen-food-brand-preferences-in-the-netherlands-by-age/
