The statistic displays the results of a survey concerning beverage purchasing preferences in the Netherlands in 2018, by age. The survey results show that as of 2018, the majority of respondents, regardless of age, preferred to purchase beverages from international brands. Over 50 percent of respondents in all age groups displayed a preference for big brands when it came to beverages. The share of 18 to 24 year olds who preferred to buy big brands and local brands were highest in 2018, at 66 percent and roughly ten percent respectively.
For beverages, do you preferably buy big brands/international brands or local/national brands?
This question was phrased by the source as follows: "For each macro category, you preferably buy big brands/international or local/national brands? Please consider only branded products, avoiding thinking about unbranded products (i.e. bulk products, variable
weight products)"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IRI. (October 22, 2018). For beverages, do you preferably buy big brands/international brands or local/national brands? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/994420/beverage-purchase-preferences-in-the-netherlands-by-age/
IRI. "For beverages, do you preferably buy big brands/international brands or local/national brands?." Chart. October 22, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/994420/beverage-purchase-preferences-in-the-netherlands-by-age/
IRI. (2018). For beverages, do you preferably buy big brands/international brands or local/national brands?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/994420/beverage-purchase-preferences-in-the-netherlands-by-age/
IRI. "For Beverages, Do You Preferably Buy Big Brands/International Brands or Local/National Brands?." Statista, Statista Inc., 22 Oct 2018, https://www.statista.com/statistics/994420/beverage-purchase-preferences-in-the-netherlands-by-age/
IRI, For beverages, do you preferably buy big brands/international brands or local/national brands? Statista, https://www.statista.com/statistics/994420/beverage-purchase-preferences-in-the-netherlands-by-age/ (last visited December 22, 2024)
For beverages, do you preferably buy big brands/international brands or local/national brands? [Graph], IRI, October 22, 2018. [Online]. Available: https://www.statista.com/statistics/994420/beverage-purchase-preferences-in-the-netherlands-by-age/
