The statistic displays the results of a survey concerning packaged goods purchase preferences in the Netherlands in 2018, by age. The survey results show that as of 2018, the majority of respondents, across all age groups, preferred to buy big or international brands when it came to packaged goods. In 2018, the share of respondents who preferred to buy local or national products was highest among 18 to 24 year olds, at roughly ten percent, whereas roughly five percent of 25 to 34 year olds indicated that they were inclined to buy locally in the same year.
For packaged goods, do you preferably buy big brands/international brands or local/national brands?
This question was phrased by the source as follows: "For each macro category, you preferably buy big brands/international or local/national brands? Please consider only branded products, avoiding thinking about unbranded products (i.e. bulk products, variable
weight products)"
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IRI. (October 22, 2018). For packaged goods, do you preferably buy big brands/international brands or local/national brands? [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/994381/packaged-goods-purchase-preferences-in-the-netherlands-by-age/
IRI. "For packaged goods, do you preferably buy big brands/international brands or local/national brands?." Chart. October 22, 2018. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/994381/packaged-goods-purchase-preferences-in-the-netherlands-by-age/
IRI. (2018). For packaged goods, do you preferably buy big brands/international brands or local/national brands?. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/994381/packaged-goods-purchase-preferences-in-the-netherlands-by-age/
IRI. "For Packaged Goods, Do You Preferably Buy Big Brands/International Brands or Local/National Brands?." Statista, Statista Inc., 22 Oct 2018, https://www.statista.com/statistics/994381/packaged-goods-purchase-preferences-in-the-netherlands-by-age/
IRI, For packaged goods, do you preferably buy big brands/international brands or local/national brands? Statista, https://www.statista.com/statistics/994381/packaged-goods-purchase-preferences-in-the-netherlands-by-age/ (last visited December 18, 2024)
For packaged goods, do you preferably buy big brands/international brands or local/national brands? [Graph], IRI, October 22, 2018. [Online]. Available: https://www.statista.com/statistics/994381/packaged-goods-purchase-preferences-in-the-netherlands-by-age/
