The statistic shows the ownership rate of smart speaker devices among U.S. adults as of February 2018, by brand and income level. At that time, 27 percent of respondents whose annual income was higher than a hundred thousand U.S. dollars said that they owned an Amazon Echo device.
Smart speaker ownership rate in the United States as of February 2018, by brand and income level
The interviews were conducted online and the data were weighted to approximate a target sample of Adults based on age, race/ethnicity, gender, educational attainment, and region. Results from the full survey have a margin of error of plus or minus 2 percentage points.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Morning Consult. (February 9, 2018). Smart speaker ownership rate in the United States as of February 2018, by brand and income level [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/994323/united-states-virtual-digital-assistant-device-ownership-rate/
Morning Consult. "Smart speaker ownership rate in the United States as of February 2018, by brand and income level." Chart. February 9, 2018. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/994323/united-states-virtual-digital-assistant-device-ownership-rate/
Morning Consult. (2018). Smart speaker ownership rate in the United States as of February 2018, by brand and income level. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/994323/united-states-virtual-digital-assistant-device-ownership-rate/
Morning Consult. "Smart Speaker Ownership Rate in The United States as of February 2018, by Brand and Income Level." Statista, Statista Inc., 9 Feb 2018, https://www.statista.com/statistics/994323/united-states-virtual-digital-assistant-device-ownership-rate/
Morning Consult, Smart speaker ownership rate in the United States as of February 2018, by brand and income level Statista, https://www.statista.com/statistics/994323/united-states-virtual-digital-assistant-device-ownership-rate/ (last visited November 21, 2024)
Smart speaker ownership rate in the United States as of February 2018, by brand and income level [Graph], Morning Consult, February 9, 2018. [Online]. Available: https://www.statista.com/statistics/994323/united-states-virtual-digital-assistant-device-ownership-rate/
