The video-sharing social media app TikTok has been downloaded hundreds of thousands of times every month over the past year, with considerably more downloads in the winter months than in spring and summer. In February 2020, TikTok was downloaded 442 thousand times.
TikTok demographics
Since its launch in 2017, the social media app has really taken off with the younger demographic, and especially with “Gen Z”. At the end of 2019, 8.7 percent of smartphone owners in the UK were using TikTok. The app is also slightly more of a hit among the female demographic than it is with male smartphone users.
Children and social media
TikTok isn’t as big as the most popular social media sites and apps like Facebook and Snapchat, although it is already being used by 13 percent of children. And with over a third of Facebook users having considered leaving the social network in 2019, who knows what the social media landscape will look like for future generations.
Great Britain: Monthly downloads of TikTok to Android devices from January 2019 to February 2020, by number of downloads
(in 1,000s)
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Airnow. (March 3, 2020). Great Britain: Monthly downloads of TikTok to Android devices from January 2019 to February 2020, by number of downloads (in 1,000s) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/994319/tiktok-monthly-downloads-android-great-britain/
Airnow. "Great Britain: Monthly downloads of TikTok to Android devices from January 2019 to February 2020, by number of downloads (in 1,000s)." Chart. March 3, 2020. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/994319/tiktok-monthly-downloads-android-great-britain/
Airnow. (2020). Great Britain: Monthly downloads of TikTok to Android devices from January 2019 to February 2020, by number of downloads (in 1,000s). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/994319/tiktok-monthly-downloads-android-great-britain/
Airnow. "Great Britain: Monthly Downloads of Tiktok to Android Devices from January 2019 to February 2020, by Number of Downloads (in 1,000s)." Statista, Statista Inc., 3 Mar 2020, https://www.statista.com/statistics/994319/tiktok-monthly-downloads-android-great-britain/
Airnow, Great Britain: Monthly downloads of TikTok to Android devices from January 2019 to February 2020, by number of downloads (in 1,000s) Statista, https://www.statista.com/statistics/994319/tiktok-monthly-downloads-android-great-britain/ (last visited November 22, 2024)
Great Britain: Monthly downloads of TikTok to Android devices from January 2019 to February 2020, by number of downloads (in 1,000s) [Graph], Airnow, March 3, 2020. [Online]. Available: https://www.statista.com/statistics/994319/tiktok-monthly-downloads-android-great-britain/