LatAm: digital video ads view-through rate 2018, by country

Published by
J. G. Navarro,
Jan 6, 2023
The graph shows the view-through rates (VTR) of digital video advertising in selected countries in Latin America in the second half of 2018. In Mexico, out of a 100 people who loaded a digital video ad, 72.46 percent watched the video to the end.

View-through rate of digital video advertising in selected countries in Latin America in 2nd half 2018

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Release date

February 2019

Region

LAC

Survey time period

H2 2018

Special properties

Figures are representative for campaigns run by Impaktu; General industry averages may vary

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Statistics on " Digital video in Latin America "

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Other statistics that may interest you Digital video in Latin America

Global overview

5

Industry revenues

4

Users

6

Content

8

Mobile video

3

Advertising

3

Further related statistics

18

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Online video advertising and marketing in AsiaStreaming in the Asia-Pacific regionAdvertising in the Asia-Pacific regionSocial media in the Asia-Pacific regionInfluencer marketing in Asia
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