Media agency Wavemaker held the largest share of the Italian agency market based on overall activity in 2022, accounting for 18.1 percent of the market. OMD followed with 13.5 percent, while Carat rounded out the top three with 9.1 percent.
Leading media agencies in Italy in 2022, by market share
Characteristic
Market share based on activity value
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Touchpoint News. (July 11, 2023). Leading media agencies in Italy in 2022, by market share [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/994054/market-share-of-media-agencies-in-italy/
Touchpoint News. "Leading media agencies in Italy in 2022, by market share." Chart. July 11, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/994054/market-share-of-media-agencies-in-italy/
Touchpoint News. (2023). Leading media agencies in Italy in 2022, by market share. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/994054/market-share-of-media-agencies-in-italy/
Touchpoint News. "Leading Media Agencies in Italy in 2022, by Market Share." Statista, Statista Inc., 11 Jul 2023, https://www.statista.com/statistics/994054/market-share-of-media-agencies-in-italy/
Touchpoint News, Leading media agencies in Italy in 2022, by market share Statista, https://www.statista.com/statistics/994054/market-share-of-media-agencies-in-italy/ (last visited July 22, 2024)
Leading media agencies in Italy in 2022, by market share [Graph], Touchpoint News, July 11, 2023. [Online]. Available: https://www.statista.com/statistics/994054/market-share-of-media-agencies-in-italy/