Media agency Wavemaker held the largest share of the Italian agency market based on overall activity in 2023, accounting for 18 percent of the market. OMD followed with 13.4 percent, while Zenith rounded out the top three with 8.8 percent.
Leading media agencies in Italy in 2023, by market share
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Touchpoint News. (July 19, 2024). Leading media agencies in Italy in 2023, by market share [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/994054/market-share-of-media-agencies-in-italy/
Touchpoint News. "Leading media agencies in Italy in 2023, by market share." Chart. July 19, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/994054/market-share-of-media-agencies-in-italy/
Touchpoint News. (2024). Leading media agencies in Italy in 2023, by market share. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/994054/market-share-of-media-agencies-in-italy/
Touchpoint News. "Leading Media Agencies in Italy in 2023, by Market Share." Statista, Statista Inc., 19 Jul 2024, https://www.statista.com/statistics/994054/market-share-of-media-agencies-in-italy/
Touchpoint News, Leading media agencies in Italy in 2023, by market share Statista, https://www.statista.com/statistics/994054/market-share-of-media-agencies-in-italy/ (last visited December 21, 2024)
Leading media agencies in Italy in 2023, by market share [Graph], Touchpoint News, July 19, 2024. [Online]. Available: https://www.statista.com/statistics/994054/market-share-of-media-agencies-in-italy/