Market players in online food retail in Germany

This graph depicts the number of different business models of the market players in online food retailing in Germany in 2017. In total, 313 online food retailers with fresh produce were identified in 2017. Of these, 236 stores were stockists, which specialize in offering one or two product types. The categorization of the market players is done by differentiating between the products offered and distributing these into different types or groups of fresh food.

Business models of the markets players in online food retail with fresh produce in Germany in 2017

Characteristic	Number of respective business models
Supermarkets	11
Mixed retailers	66
Stockists	236
Specialist retailers	102
Delicatessens	74
Distrubtors of vegan and "free from" products	32
Organic retailers	25

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Release date

April 2018

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Region

Germany

Survey time period

2017

Supplementary notes

A total of 313 online food retailers which send fresh produce nationwide and have their headquarters in Germany were identified in 2017.
Supermarkets offer fresh produce of all types and are comparable in their assortment variety with brick-and-mortar supermarkets.
Mixed retailers offer between three and five product types in their assortment.
Stockists specialize in offering one or two product types.
Specialist retailers of traditional food primarily sell fresh food from individual regions of Europe or international specialties.
Delicatessens sell fresh and high quality food.
Retailers of vegan and “free from” products specialize in the distribution of foods that are either lactose, fructose, gluten free or vegan.
Organic retailers exclusively or predominantly sell organic food.
An overlap of the categories is possible.

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