Major digital ad spend Thailand 2020-23, by industry

Published by Statista Research Department, Sep 15, 2023
In 2023, it was forecasted that the skincare industry would account for the highest amount of ad spend with over 3 billion Thai baht. This was followed by motor vehicles industry with around 2.5 billion Thai baht.

Leading digital advertising expenditure in Thailand from 2022 to 2022 with a forecast for 2023, by industry (in billion Thai baht)

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Release date

August 2023

Region

Thailand

Survey time period

2010 to 2022

Supplementary notes

Data for retail shops/stores from 2020 to 2022 and dairy products and dairy substitute products in 2023 were not available.

* Forecast.

One Thai baht equals 0.029 U.S. dollars and 0.026 euros as of September 2023.
Figures have been rounded.

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Television

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Digital

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Print and radio

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Others

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Topics

Advertising industry in ThailandDemographics of ThailandE-commerce in ThailandThe digitalization in the media in Thailand Social commerce in Thailand
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