Digital ad spend Thailand 2020-2023, by industry

Published by Kankanit Ciba, Aug 7, 2024

In 2023, the skincare industry accounted for the highest amount of digital ad spend, with over three billion Thai baht. This was followed by the automotive industry, with around 2.5 billion Thai baht in online advertisement spending.

Digital advertising expenditure by leading industries in Thailand from 2020 to 2023 (in billion Thai baht)

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Release date

August 2023

Region

Thailand

Survey time period

2010 to 2023

Supplementary notes

The figures have been rounded.

Data before 2023 was obtained from the previous report.

One Thai baht equals 0.027 U.S. dollars and 0.025 euros as of July 2024. 

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Statistics on " Advertising industry in Thailand "

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Overview

5

Television

4

Internet

4

Print and radio

4

Other medium

3

Further related statistics

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Topics

Advertising industry in ThailandDemographics of ThailandE-commerce in ThailandThe digitalization in the media in Thailand Social commerce in Thailand
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