This statistic compares the number of touchpoints in the luxury consumer decision process in China in 2014 and 2016, by type. In 2016, luxury purchases in China involved 15 touchpoints on average, eight of which were digital.
Number of touchpoints in the luxury consumer decision process in China in 2014 and 2016, by type
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De Beers. (September 12, 2018). Number of touchpoints in the luxury consumer decision process in China in 2014 and 2016, by type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/993422/china-number-of-touchpoints-in-luxury-consumer-decision-process/
De Beers. "Number of touchpoints in the luxury consumer decision process in China in 2014 and 2016, by type." Chart. September 12, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/993422/china-number-of-touchpoints-in-luxury-consumer-decision-process/
De Beers. (2018). Number of touchpoints in the luxury consumer decision process in China in 2014 and 2016, by type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/993422/china-number-of-touchpoints-in-luxury-consumer-decision-process/
De Beers. "Number of Touchpoints in The Luxury Consumer Decision Process in China in 2014 and 2016, by Type." Statista, Statista Inc., 12 Sep 2018, https://www.statista.com/statistics/993422/china-number-of-touchpoints-in-luxury-consumer-decision-process/
De Beers, Number of touchpoints in the luxury consumer decision process in China in 2014 and 2016, by type Statista, https://www.statista.com/statistics/993422/china-number-of-touchpoints-in-luxury-consumer-decision-process/ (last visited December 22, 2024)
Number of touchpoints in the luxury consumer decision process in China in 2014 and 2016, by type [Graph], De Beers, September 12, 2018. [Online]. Available: https://www.statista.com/statistics/993422/china-number-of-touchpoints-in-luxury-consumer-decision-process/
