This statistic shows the perception of targeted advertising according to adults in the United States as of May 2019. The survey results show, that 27 percent of respondents were of the opinion that targeted advertisements were a convenient way for them to see products they were interested in, but a further 51 percent thought this kind of advertising was an inappropriate use of personal data.
Perception of targeted advertising according to adults in the United States as of May 2019
Question: Which of the following comes closer to your view on targeted advertisements online (ads which generally are shown to you based on your demographic information and browser history)?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YouGov. (May 1, 2019). Perception of targeted advertising according to adults in the United States as of May 2019 [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/993399/adult-opinion-targeted-ads-us/
YouGov. "Perception of targeted advertising according to adults in the United States as of May 2019." Chart. May 1, 2019. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/993399/adult-opinion-targeted-ads-us/
YouGov. (2019). Perception of targeted advertising according to adults in the United States as of May 2019. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/993399/adult-opinion-targeted-ads-us/
YouGov. "Perception of Targeted Advertising According to Adults in The United States as of May 2019." Statista, Statista Inc., 1 May 2019, https://www.statista.com/statistics/993399/adult-opinion-targeted-ads-us/
YouGov, Perception of targeted advertising according to adults in the United States as of May 2019 Statista, https://www.statista.com/statistics/993399/adult-opinion-targeted-ads-us/ (last visited November 24, 2024)
Perception of targeted advertising according to adults in the United States as of May 2019 [Graph], YouGov, May 1, 2019. [Online]. Available: https://www.statista.com/statistics/993399/adult-opinion-targeted-ads-us/
