The statistic illustrates the viewability rate of video advertising in Italy in 2018, by platform. In this year, Youtube was by far the platform with the highest rate of viewability, with a rate of 95 percent, while Display video advertising rate could not reach 50 percent of viability rate.
Viewability benchmark of video advertising in Italy in 2018, by platform
Characteristic
Viewability rate
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Think with Google. (January 1, 2019). Viewability benchmark of video advertising in Italy in 2018, by platform [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/993296/viewability-rate-of-video-advertising-by-platform-in-italy/
Think with Google. "Viewability benchmark of video advertising in Italy in 2018, by platform." Chart. January 1, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/993296/viewability-rate-of-video-advertising-by-platform-in-italy/
Think with Google. (2019). Viewability benchmark of video advertising in Italy in 2018, by platform. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/993296/viewability-rate-of-video-advertising-by-platform-in-italy/
Think with Google. "Viewability Benchmark of Video Advertising in Italy in 2018, by Platform." Statista, Statista Inc., 1 Jan 2019, https://www.statista.com/statistics/993296/viewability-rate-of-video-advertising-by-platform-in-italy/
Think with Google, Viewability benchmark of video advertising in Italy in 2018, by platform Statista, https://www.statista.com/statistics/993296/viewability-rate-of-video-advertising-by-platform-in-italy/ (last visited July 22, 2024)
Viewability benchmark of video advertising in Italy in 2018, by platform [Graph], Think with Google, January 1, 2019. [Online]. Available: https://www.statista.com/statistics/993296/viewability-rate-of-video-advertising-by-platform-in-italy/