The statistic shows the leading brands in the Super Bowl in the United States in 2019, by earned media value. Bose was the frontrunner in the list with an earned media worth 222 thousand U.S. dollars, while American Airlines generated 45 thousand U.S. dollars-worth of publicity via promotional efforts during the Super Bowl in 2019.
Leading brands in the Super Bowl in the United States in 2019, by earned media value
(in 1,000 U.S. dollars)
Earned media (or free media) refers to publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, or owned media, which refers to branding.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Medium. (March 1, 2019). Leading brands in the Super Bowl in the United States in 2019, by earned media value (in 1,000 U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/993183/leading-super-bowl-brands-earned-media-value-us/
Medium. "Leading brands in the Super Bowl in the United States in 2019, by earned media value (in 1,000 U.S. dollars)." Chart. March 1, 2019. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/993183/leading-super-bowl-brands-earned-media-value-us/
Medium. (2019). Leading brands in the Super Bowl in the United States in 2019, by earned media value (in 1,000 U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/993183/leading-super-bowl-brands-earned-media-value-us/
Medium. "Leading Brands in The Super Bowl in The United States in 2019, by Earned Media Value (in 1,000 U.S. Dollars)." Statista, Statista Inc., 1 Mar 2019, https://www.statista.com/statistics/993183/leading-super-bowl-brands-earned-media-value-us/
Medium, Leading brands in the Super Bowl in the United States in 2019, by earned media value (in 1,000 U.S. dollars) Statista, https://www.statista.com/statistics/993183/leading-super-bowl-brands-earned-media-value-us/ (last visited December 30, 2024)
Leading brands in the Super Bowl in the United States in 2019, by earned media value (in 1,000 U.S. dollars) [Graph], Medium, March 1, 2019. [Online]. Available: https://www.statista.com/statistics/993183/leading-super-bowl-brands-earned-media-value-us/
