Share of Instagram influencers with follower growth anomalies worldwide 2018-2019

Published by Statista Research Department, Jan 6, 2023
According to the findings of a study examining the state of influencer marketing on Instagram, 38 percent of influencers in Germany were assumed to grow their follower amounts by using inauthentic methods on the social media platform in 2019. The country with the least growth anomalies among the top five was Japan with 23.9 percent.

Percentage of Instagram influencers with follower growth anomalies in selected countries worldwide in 2018 and 2019

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Release date

June 2020

Region

Worldwide

Survey time period

2018 and 2019

Supplementary notes

Accounts that increase followers number artificially will show sudden rises and hockey-stick growth on a Followers graph.

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Influencer marketing in GermanyInfluencer marketing in the U.S.Influencer marketing in EuropeInfluencer marketing in ItalyInfluencer marketing in the United Kingdom (UK)
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