This statistic presents the average audience quality score (AQS) among influencers on Instagram worldwide as of December 2018, by profile size. According to the findings, influencers who had a million followers or more were the group with the highest average AQS score, which means their audience quality was the highest compared to other profile sizes. During the reported period, influencers with more than one million followers had an average audience quality score of 60.9 out of 100.
Average audience quality score (AQS) among influencers on Instagram worldwide as of December 2018, by number of followers
AQS: audience quality score is a metric developed by HypeAuditor to better understand the overall quality of an Instagram account.
The AQS metric is ranked between 1 to 100. Scores with 100 are most likely to have a high-quality audience and those with 0 are most likely to have a low-quality audience.
AQS is based on eight metrics that are broken down into four categories:
1: Engagement rate
2: Growth
3: Active audience type
4: Comments authenticity
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HypeAuditor. (February 20, 2019). Average audience quality score (AQS) among influencers on Instagram worldwide as of December 2018, by number of followers [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/993041/average-aqs-score-among-influencers-instagram-worldwide/
HypeAuditor. "Average audience quality score (AQS) among influencers on Instagram worldwide as of December 2018, by number of followers." Chart. February 20, 2019. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/993041/average-aqs-score-among-influencers-instagram-worldwide/
HypeAuditor. (2019). Average audience quality score (AQS) among influencers on Instagram worldwide as of December 2018, by number of followers. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/993041/average-aqs-score-among-influencers-instagram-worldwide/
HypeAuditor. "Average Audience Quality Score (Aqs) among Influencers on Instagram Worldwide as of December 2018, by Number of Followers." Statista, Statista Inc., 20 Feb 2019, https://www.statista.com/statistics/993041/average-aqs-score-among-influencers-instagram-worldwide/
HypeAuditor, Average audience quality score (AQS) among influencers on Instagram worldwide as of December 2018, by number of followers Statista, https://www.statista.com/statistics/993041/average-aqs-score-among-influencers-instagram-worldwide/ (last visited December 19, 2024)
Average audience quality score (AQS) among influencers on Instagram worldwide as of December 2018, by number of followers [Graph], HypeAuditor, February 20, 2019. [Online]. Available: https://www.statista.com/statistics/993041/average-aqs-score-among-influencers-instagram-worldwide/
