According to the findings of a study examining the state of influencer marketing on Instagram, the country with the highest percentage of fraud-free influencers on the platform in 2019 was Japan. The country had 54.7 percent of its influencers fraud-free, while in comparison Germany had the lowest number of fraud-free influencers from the top five countries, with only 36.7 percent.
Percentage of fraud-free influencers on Instagram in selected countries worldwide in 2018 and 2019
According to the source a fraud-free influencer is one "with a big percentage of real people among followers, authentic engagement and without anomalies on followers and followings graph.
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HypeAuditor. (June 5, 2020). Percentage of fraud-free influencers on Instagram in selected countries worldwide in 2018 and 2019 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/992963/fraud-free-influencers-instagram-worldwide/
HypeAuditor. "Percentage of fraud-free influencers on Instagram in selected countries worldwide in 2018 and 2019." Chart. June 5, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/992963/fraud-free-influencers-instagram-worldwide/
HypeAuditor. (2020). Percentage of fraud-free influencers on Instagram in selected countries worldwide in 2018 and 2019. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/992963/fraud-free-influencers-instagram-worldwide/
HypeAuditor. "Percentage of Fraud-free Influencers on Instagram in Selected Countries Worldwide in 2018 and 2019." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/992963/fraud-free-influencers-instagram-worldwide/
HypeAuditor, Percentage of fraud-free influencers on Instagram in selected countries worldwide in 2018 and 2019 Statista, https://www.statista.com/statistics/992963/fraud-free-influencers-instagram-worldwide/ (last visited December 21, 2024)
Percentage of fraud-free influencers on Instagram in selected countries worldwide in 2018 and 2019 [Graph], HypeAuditor, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/992963/fraud-free-influencers-instagram-worldwide/
