Latin America: Instagram user share 2016-2018

Published by
Tiago Bianchi,
Aug 25, 2023
This statistic shows the results of a public opinion survey carried out in Latin America from 2016 to 2018. When asked which online social network they used, approximately 23 percent of respondents in the region claimed to be Instagram users in 2018, up from 19 percent of the people surveyed in 2017.

Share of Instagram users in Latin America from 2016 to 2018

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Sources

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Release date

November 2018

Region

LAC

Survey time period

2016 to 2018*

Number of respondents

20,204**

Special properties

Share of people who claimed to use Instagram

Method of interview

Face-to-face interview

Supplementary notes

* In 2018, the survey took place from June 15 to August 2.
** Number of respondents in 2018.

During the survey, the following question was posed: "¿Usa ud. alguno de los siguientes servicios de redes sociales si es que usa alguno?".

The survey was carried out in 18 countries of the region (Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela).
In each of the countries the number of respondents amounted to between 1,000 and 1,204. The samples were representative for the population of each of the countries.

The wording chosen for this statistic may differ slightly from the original.
Multiple answers were possible.
The source does not specify the age of respondents.

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Overview

6

Demographics

5

Usage

6

Facebook

7

TikTok

5

Instagram

5

Other major social media platforms

8

Social media brand profiles

8

Social media influencers

5

User attitudes

7

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