This statistic shows the share of consumers who are more likely to buy from retailers or brands who collaborate with influencers in Canada in 2019. Some 48 percent of Millennials and Generation Z respondents stated that they were more likely to purchase from a retailer or brand that collaborate with influencers.
Consumers who are more likely to buy from retailers or brands who collaborate with influencers in Canada in 2019, by generation
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Consumers who are more likely to buy from retailers or brands who collaborate with influencers in Canada in 2019, by generation
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For the purpose of this statistic:
Traditionalists born 1922-1943
Boomers born1944-1964
Generation X born 1965-1981
Millennials born 1982-2000
Generation Z born 2000-present
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Retail Council of Canada. (April 4, 2019). Consumers who are more likely to buy from retailers or brands who collaborate with influencers in Canada in 2019, by generation [Graph]. In Statista. Retrieved April 02, 2025, from https://www.statista.com/statistics/992693/effect-of-influencer-collaborations-on-retailer-brand-choice-canada-by-generation/
Retail Council of Canada. "Consumers who are more likely to buy from retailers or brands who collaborate with influencers in Canada in 2019, by generation." Chart. April 4, 2019. Statista. Accessed April 02, 2025. https://www.statista.com/statistics/992693/effect-of-influencer-collaborations-on-retailer-brand-choice-canada-by-generation/
Retail Council of Canada. (2019). Consumers who are more likely to buy from retailers or brands who collaborate with influencers in Canada in 2019, by generation. Statista. Statista Inc.. Accessed: April 02, 2025. https://www.statista.com/statistics/992693/effect-of-influencer-collaborations-on-retailer-brand-choice-canada-by-generation/
Retail Council of Canada. "Consumers Who Are More Likely to Buy from Retailers or Brands Who Collaborate with Influencers in Canada in 2019, by Generation." Statista, Statista Inc., 4 Apr 2019, https://www.statista.com/statistics/992693/effect-of-influencer-collaborations-on-retailer-brand-choice-canada-by-generation/
Retail Council of Canada, Consumers who are more likely to buy from retailers or brands who collaborate with influencers in Canada in 2019, by generation Statista, https://www.statista.com/statistics/992693/effect-of-influencer-collaborations-on-retailer-brand-choice-canada-by-generation/ (last visited April 02, 2025)
Consumers who are more likely to buy from retailers or brands who collaborate with influencers in Canada in 2019, by generation [Graph], Retail Council of Canada, April 4, 2019. [Online]. Available: https://www.statista.com/statistics/992693/effect-of-influencer-collaborations-on-retailer-brand-choice-canada-by-generation/
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