Share of FMCG spending in urban areas Vietnam 2019

Published by
Minh-Ngoc Nguyen,
Jul 3, 2024
As of September 2019, urban consumers spend 29.7 percent on dairy products and 22 percent on beverages. In that year, packaged foods had a share of 28.4 percent, followed by diary products with a share of 23.9 percent of FMCG spending among rural consumers.

Share of FMCG expenditure in urban areas in Vietnam in 2019

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Release date

February 2020

Region

Vietnam

Survey time period

2019

Special properties

12 months ending September 2019l

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Statistics on " FMCG market in Vietnam "

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Overview

6

Key indicators

5

E-commerce

4

Food and beverages

8

Dairy

7

Personal care

6

Leading FMCG companies

3

Consumer behavior

4

Further related statistics

10

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