Annual in-home FMCG value growth in rural areas Vietnam 2012-2023

Published by
Minh-Ngoc Nguyen,
Nov 9, 2024

In 2023, the FMCG in-home consumption value in rural areas in Vietnam grew by 10 percent, indicating a slight decrease in growth rate compared to 2022. In that year, the value growth of in-home FMCG in urban areas of the country was at seven percent.

Annual in-home FMCG value growth in rural areas in Vietnam from 2012 to 2023

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Release date

February 2024

Region

Vietnam

Survey time period

2012 to 2023

Special properties

including gifts

Supplementary notes

Figures prior to 2020 were from previous reporting.

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