Criteria for choosing which stores to purchase groceries from in Germany 2016

Which criteria are most important for you in the selection of a grocery store?

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Release date

February 2017

Region

Germany

Survey time period

2016

Number of respondents

2,000 respondents

Method of interview

Online survey

Supplementary notes

The question in the survey was worded in the following manner: "You can see here a list with criteria which might be of importance in the selection of a grocery store. Please select the 10 criteria which are most important for you personally." (Original question in German: "Sie sehen hier eine Liste mit Kriterien, die bei der Wahl eines Lebensmittelhändlers von Bedeutung sein können. Bitte wählen Sie die für Sie persönlich wichtigsten 10 Kriterien aus.")

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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