This statistic shows the distribution of food related advertising spending on Black-targeted TV in the United States in 2017, by category. It was found that restaurant advertising, including fast food restaurant ads accounted for half of TV ad expenditures of studied brands in 2017. The total advertising spending on Black-targeted TV that year amounted to 195 million U.S. dollars.
Distribution of food related advertising spending on Black-targeted TV in the United States in 2017, by category
analysis of advertising spending by the 236 highly advertised brands
Supplementary notes
Black-targeted TV spending includes advertising expenditures on all Black-targeted TV networks (i.e., those with an audience comprised of more than 50% Black viewers)
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Rudd Center for Food Policy and Obesity at Yale. (January 15, 2019). Distribution of food related advertising spending on Black-targeted TV in the United States in 2017, by category [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/992101/us-food-advertising-spending-share-black-targeted-tv-category/
Rudd Center for Food Policy and Obesity at Yale. "Distribution of food related advertising spending on Black-targeted TV in the United States in 2017, by category ." Chart. January 15, 2019. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/992101/us-food-advertising-spending-share-black-targeted-tv-category/
Rudd Center for Food Policy and Obesity at Yale. (2019). Distribution of food related advertising spending on Black-targeted TV in the United States in 2017, by category . Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/992101/us-food-advertising-spending-share-black-targeted-tv-category/
Rudd Center for Food Policy and Obesity at Yale. "Distribution of Food Related Advertising Spending on Black-targeted Tv in The United States in 2017, by Category ." Statista, Statista Inc., 15 Jan 2019, https://www.statista.com/statistics/992101/us-food-advertising-spending-share-black-targeted-tv-category/
Rudd Center for Food Policy and Obesity at Yale, Distribution of food related advertising spending on Black-targeted TV in the United States in 2017, by category Statista, https://www.statista.com/statistics/992101/us-food-advertising-spending-share-black-targeted-tv-category/ (last visited September 26, 2024)
Distribution of food related advertising spending on Black-targeted TV in the United States in 2017, by category [Graph], Rudd Center for Food Policy and Obesity at Yale, January 15, 2019. [Online]. Available: https://www.statista.com/statistics/992101/us-food-advertising-spending-share-black-targeted-tv-category/