In 2020, approximately a third of online shoppers in the United Kingdom, who abandoned their online shopping carts, came back to buy the item on the same website at a later date. Roughly a quarter of consumers abandoned their order to purchase the same item from a different online retailer. Overall, the UK's rate of cart abandonment had gone up by a few percentage points between 2019 and 2020.
Cart abandonment: what shoppers did after abandoning their cart in the United Kingdom (UK) in 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Royal Mail. (October 5, 2020). Cart abandonment: what shoppers did after abandoning their cart in the United Kingdom (UK) in 2020 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/991948/what-shoppers-do-after-abandoning-their-cart-united-kingdom-uk/
Royal Mail. "Cart abandonment: what shoppers did after abandoning their cart in the United Kingdom (UK) in 2020." Chart. October 5, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/991948/what-shoppers-do-after-abandoning-their-cart-united-kingdom-uk/
Royal Mail. (2020). Cart abandonment: what shoppers did after abandoning their cart in the United Kingdom (UK) in 2020. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/991948/what-shoppers-do-after-abandoning-their-cart-united-kingdom-uk/
Royal Mail. "Cart Abandonment: What Shoppers Did after Abandoning Their Cart in The United Kingdom (Uk) in 2020." Statista, Statista Inc., 5 Oct 2020, https://www.statista.com/statistics/991948/what-shoppers-do-after-abandoning-their-cart-united-kingdom-uk/
Royal Mail, Cart abandonment: what shoppers did after abandoning their cart in the United Kingdom (UK) in 2020 Statista, https://www.statista.com/statistics/991948/what-shoppers-do-after-abandoning-their-cart-united-kingdom-uk/ (last visited November 21, 2024)
Cart abandonment: what shoppers did after abandoning their cart in the United Kingdom (UK) in 2020 [Graph], Royal Mail, October 5, 2020. [Online]. Available: https://www.statista.com/statistics/991948/what-shoppers-do-after-abandoning-their-cart-united-kingdom-uk/
