In 2020, approximately a third of online shoppers in the United Kingdom, who abandoned their online shopping carts, came back to buy the item on the same website at a later date. Roughly a quarter of consumers abandoned their order to purchase the same item from a different online retailer. Overall, the UK's rate of cart abandonment had gone up by a few percentage points between 2019 and 2020.
Cart abandonment: what shoppers did after abandoning their cart in the United Kingdom (UK) in 2020
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Share of shoppers
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Royal Mail. (October 5, 2020). Cart abandonment: what shoppers did after abandoning their cart in the United Kingdom (UK) in 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/991948/what-shoppers-do-after-abandoning-their-cart-united-kingdom-uk/
Royal Mail. "Cart abandonment: what shoppers did after abandoning their cart in the United Kingdom (UK) in 2020." Chart. October 5, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/991948/what-shoppers-do-after-abandoning-their-cart-united-kingdom-uk/
Royal Mail. (2020). Cart abandonment: what shoppers did after abandoning their cart in the United Kingdom (UK) in 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/991948/what-shoppers-do-after-abandoning-their-cart-united-kingdom-uk/
Royal Mail. "Cart Abandonment: What Shoppers Did after Abandoning Their Cart in The United Kingdom (Uk) in 2020." Statista, Statista Inc., 5 Oct 2020, https://www.statista.com/statistics/991948/what-shoppers-do-after-abandoning-their-cart-united-kingdom-uk/
Royal Mail, Cart abandonment: what shoppers did after abandoning their cart in the United Kingdom (UK) in 2020 Statista, https://www.statista.com/statistics/991948/what-shoppers-do-after-abandoning-their-cart-united-kingdom-uk/ (last visited July 22, 2024)
Cart abandonment: what shoppers did after abandoning their cart in the United Kingdom (UK) in 2020 [Graph], Royal Mail, October 5, 2020. [Online]. Available: https://www.statista.com/statistics/991948/what-shoppers-do-after-abandoning-their-cart-united-kingdom-uk/