Online shopping cart abandonment reasons UK 2018

Published by
Stephanie Chevalier,
May 10, 2024
This statistic presents the results of a survey conducted with fashion shoppers about their reasons for abandoning their online shopping cart in the United Kingdom (UK) in 2018. 39 percent of fashion shoppers quit their online shopping session citing the delivery charge as the reason. For 27 percent of surveyed shoppers, items being out of stock was a factor in abandoning their cart without making any purchases.

Consumer reasons for abandoning their cart when shopping online in the United Kingdom (UK) in 2018

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Release date

January 2019

Region

United Kingdom

Survey time period

April 18-25, 2018

Number of respondents

502 respondents

Special properties

Bought fashion and footwear items online or in-store

Method of interview

Online survey

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Online clothing market in the UKClothing and apparel market in EuropeHigh street retail in the United Kingdom (UK)Multichannel retail in the UK
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