Most popular cloud services South Korea 2023

According to a survey conducted in South Korea in 2023, around 69 percent of respondents stated that one of their most commonly used cloud services was Naver's NDrive. This was followed by Google Drive and Apple iCloud, at about 28 percent and 19 percent respectively.

 Naver Cloud 

Naver Cloud is a subsidiary of Naver, which is South Korea’s largest search portal. This cloud company offers IT platform services, such as storage, IT infrastructure consulting, data centers, networks, and security. Unlike other cloud services from foreign companies, which are provided in English, Naver Cloud supports its services in Korean. It also operates real-time customer service centers since it mainly targets Korean customers. Based on their localized service, Naver’s revenue from the cloud sector has been on the rise in recent years.

Cloud services usage in South Korea 

Due to global IT trends, such as digitalization and remote working, the penetration rate of cloud services in South Korea grew drastically in the latter half of the 2010s. In particular, Korean users utilize cloud services primarily for data and information management. Clouds can be used for both business and personal purposes. In the case of personal usage, most users were in their twenties and thirties, as they used cloud services for storing photos or documents online. As clouds are a digital-intensive service, it may require digital literacy to access and use, which can be an potential issue for the elderly population.