In 2022, search was the leading digital ad format in Sweden with a spending share of 57 percent. It was followed by social media with 16 percent and video with eight. Podcast advertising accounted for one percent of the total digital ad spend in the Scandinavian country.
Distribution of digital advertising spending in Sweden from 2020 to 2022, by format
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Göteborgs universitet. (March 1, 2024). Distribution of digital advertising spending in Sweden from 2020 to 2022, by format [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/991110/distribution-internet-advertising-revenue-sweden-format/
Göteborgs universitet. "Distribution of digital advertising spending in Sweden from 2020 to 2022, by format." Chart. March 1, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/991110/distribution-internet-advertising-revenue-sweden-format/
Göteborgs universitet. (2024). Distribution of digital advertising spending in Sweden from 2020 to 2022, by format. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/991110/distribution-internet-advertising-revenue-sweden-format/
Göteborgs universitet. "Distribution of Digital Advertising Spending in Sweden from 2020 to 2022, by Format." Statista, Statista Inc., 1 Mar 2024, https://www.statista.com/statistics/991110/distribution-internet-advertising-revenue-sweden-format/
Göteborgs universitet, Distribution of digital advertising spending in Sweden from 2020 to 2022, by format Statista, https://www.statista.com/statistics/991110/distribution-internet-advertising-revenue-sweden-format/ (last visited November 21, 2024)
Distribution of digital advertising spending in Sweden from 2020 to 2022, by format [Graph], Göteborgs universitet, March 1, 2024. [Online]. Available: https://www.statista.com/statistics/991110/distribution-internet-advertising-revenue-sweden-format/