In terms of the geographical spread of Vk.com active users across Russia, Saint Petersburg was leading with over half of its total residents being active users of named platform as of November 2019. In aggregate terms, roughly 20 percent of the Russian population regularly posted on Vk.com over the period under consideration.
Share of population using Vkontakte (Vk.com) in selected regions of Russia in 2019*
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Share of population
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* Only users that posted at least one public post per month were counted. The share of population was obtained by dividing the amount of active users in the district by the overall number of people living in the district.
The source did not explain the methodology of region selection. The study was conducted including the data on Crimea and Sevastopol.
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Brand Analytics. (December 26, 2019). Share of population using Vkontakte (Vk.com) in selected regions of Russia in 2019* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/990963/share-population-vk-users-selected-regions-russia/
Brand Analytics. "Share of population using Vkontakte (Vk.com) in selected regions of Russia in 2019*." Chart. December 26, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/990963/share-population-vk-users-selected-regions-russia/
Brand Analytics. (2019). Share of population using Vkontakte (Vk.com) in selected regions of Russia in 2019*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/990963/share-population-vk-users-selected-regions-russia/
Brand Analytics. "Share of Population Using Vkontakte (Vk.Com) in Selected Regions of Russia in 2019*." Statista, Statista Inc., 26 Dec 2019, https://www.statista.com/statistics/990963/share-population-vk-users-selected-regions-russia/
Brand Analytics, Share of population using Vkontakte (Vk.com) in selected regions of Russia in 2019* Statista, https://www.statista.com/statistics/990963/share-population-vk-users-selected-regions-russia/ (last visited July 22, 2024)
Share of population using Vkontakte (Vk.com) in selected regions of Russia in 2019* [Graph], Brand Analytics, December 26, 2019. [Online]. Available: https://www.statista.com/statistics/990963/share-population-vk-users-selected-regions-russia/