The statistic displays the result of a survey conducted in 2019 on users' views on receiving personalized advertisements online in Sweden. Most of the respondents (49 percent) never felt comfortable. The situation which came first with highest level of comfort, according to 18 percent of participants was receiving ads via email. The situation which came last on the list, according to one percent of participants was when playing games.
In which digital situation are you most comfortable with advertisements adjusted to your interests?
Characteristic
Share of respondents
When I receive personalized advertisements via email
This question was phrased by the source as follows: "I VILKEN SITUATION KÄNNER DU DIG MEST BEKVÄM MED REKLAM SOM ÄR ANPASSAD EFTER DIG OCH DINA INTRESSEN?"
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Insight Intelligence. (January 31, 2019). In which digital situation are you most comfortable with advertisements adjusted to your interests? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/990771/levels-of-comfort-with-advertisements-adjusted-to-personal-interests-in-sweden/
Insight Intelligence. "In which digital situation are you most comfortable with advertisements adjusted to your interests?." Chart. January 31, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/990771/levels-of-comfort-with-advertisements-adjusted-to-personal-interests-in-sweden/
Insight Intelligence. (2019). In which digital situation are you most comfortable with advertisements adjusted to your interests?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/990771/levels-of-comfort-with-advertisements-adjusted-to-personal-interests-in-sweden/
Insight Intelligence. "In Which Digital Situation Are You Most Comfortable with Advertisements Adjusted to Your Interests?." Statista, Statista Inc., 31 Jan 2019, https://www.statista.com/statistics/990771/levels-of-comfort-with-advertisements-adjusted-to-personal-interests-in-sweden/
Insight Intelligence, In which digital situation are you most comfortable with advertisements adjusted to your interests? Statista, https://www.statista.com/statistics/990771/levels-of-comfort-with-advertisements-adjusted-to-personal-interests-in-sweden/ (last visited July 22, 2024)
In which digital situation are you most comfortable with advertisements adjusted to your interests? [Graph], Insight Intelligence, January 31, 2019. [Online]. Available: https://www.statista.com/statistics/990771/levels-of-comfort-with-advertisements-adjusted-to-personal-interests-in-sweden/
